How to Use Backlinks to Increase Your Google Ranking

Below we'll look at why backlinks matter so much, how you can get more site traffic for yourself using these powerful links, and what kinds to avoid so you don’t raise red flags with Google or have them stripped from your site altogether.

When Google created its PageRank algorithm in 1998, not many people knew what to make of it

As far as we know, Google has never talked in detail about the PageRank algorithm or how it works. But since its launch in 1998, many people have speculated about how the algorithm works and what factors influence its ranking results.

You can find plenty of resources online that explain how to get a high PageRank score for your website. However, this article will focus on using backlinks in your content marketing strategy to increase your Google ranking using both old-school and new-school tactics.

It's still a big deal

There’s no doubt that backlinks are still a big deal.

Google is the most popular search engine and a complex algorithm determines its search results. Google’s algorithm is constantly evolving, proprietary and secretive, making it difficult to understand how to effectively use backlinks to increase your Google ranking. However, expert SEO specialists can offer insight based on their experience.

What are backlinks?

Backlinks are links to your website. They're essentially votes of confidence - votes that tell Google, "Yes, this person is relevant and they should be at the top of the page". Backlinks are also a sign of popularity (or potential popularity), as one backlink from a popular website means you're more likely to get other people linking to you because they see how great your site is. In fact, there's even some research that suggests that backlinks alone can influence search result rankings, without bringing any other factors into play!

But wait - what if someone gives you their link for free? Doesn't that mean you’re  getting your money's worth out of it? Well… maybe not. A lot of times, these links are given out freely in exchange for something else entirely: maybe they want something from you later, or maybe they want nothing from you but just want help with their site by posting on yours. Perhaps they just think it'll help both parties' businesses grow faster if everyone contributes equally. But whichever is true, don't expect these links alone to have an impact on your SERPs unless there's already some kind of relationship between those sites beforehand - -and even then, they might not make much difference at all!

How can they help?

So, backlinks are the key to increasing your Google ranking, but how?

• They help Google understand what your site is about.
• They help Google understand how important your site is.
• You can use a few different kinds of backlinks to increase traffic and get more people coming to you from search results.

Why should I care?

So why should you care about backlinks? Because Google's PageRank algorithm is the most important ranking factor for any website. The PageRank algorithm determines how your site will rank in Google search results, and it's based on the number and quality of backlinks. To reiterate, backlinks are links from other sites that point to your site. The more relevant a link is to your website, the better it’s going to be for you - and that’s why you need great content!

In addition to having quality content on your own site, there are many ways you can do outreach with other bloggers and websites who have already created good content related to your niche or topic. This helps increase awareness about who you are and demonstrates that you’re an expert in this area, because these people will share their content with their audiences (who may include new potential customers).

What are Google's rules for backlinking?

Google has several rules for backlinking, including:

• You can't use automated tools to create or remove links from your website.
• You can't use automated tools to create or remove links from your competitors' websites.

What types of links should I avoid?

In addition to links that are irrelevant and unhelpful, you should avoid links from sites that are:

• Spammy. If a site has a ton of ads or pop-ups, it’s probably not trustworthy enough for you to have your link on it.
• Potentially harmful to your site. Sites that may harm your website include those with malware or spyware and websites containing adult content or illegal downloads. There’s nothing wrong with having these types of sites in your backlink profile - you just don't want them as the only source of links pointing at your website!
• Unrelated to the content on their own page (for example, using an article about “How I Got My First Job” at a career advice blog as an opportunity for self-promotion). This can be perceived as spammy by Google and will hurt both rankings and user experience when people search for other relevant topics in this niche area!

How do I get more backlinks?

Your first step should be to create content that is useful to your target audience.

Once you have a few blog posts, it's time to start looking for backlinks. Here are some ways you can get them:

• Create a blog and share your content with the world! The more people who see your site, the more likely they are to link back to it. It's also important that you make sure what you're writing is relevant and helpful; Google will want people searching for information on how they can do something better or faster to not only find your website but also enjoy reading it!
• Ask other sites if they'd like to link back to yours - just send them an email asking if they'd be willing to add a link at the bottom of their pages (it'll usually go under "sources"). Make sure they haven’t got one already though; otherwise it won't count toward increasing traffic as much as getting another site would do, so don't waste time asking!
• Submit your website address (or another relevant one) into directories like DMOZ or Yahoo Business Directory​.

Backlinks are the key to increasing your Google ranking

If you want to increase your Google ranking, the most important factor is backlinks. Backlinks are links from other websites to your website. The more backlinks you have, the better your Google ranking will be.

However, not all backlinks are created equally: some of them can be good for maintaining or building up rankings, while others may actually cause you harm. A link from an authoritative site with lots of authority (such as Wikipedia), for example, would give you good benefits; on the other hand, a link from a spammy site with no credibility whatsoever will do nothing but hurt you!

Nevertheless, getting backlinks is the key to increasing your Google ranking. If you want your website to rank high in Google search results, then you need to do everything possible to build up links that point back towards it. This will give you an advantage over other sites that don't have any external links or citations from other publications, because the more backlinks there are pointing at something (whether it's a page on your own site or another site entirely), the higher its PageRank score will be. That means more traffic for everyone!

Black Hat SEO Services is the best black hat SEO company because we offer the most effective services and have a team of experienced professionals to implement them. We know how to improve your website's ranking using what some see as unethical methods, which can be a great advantage in a competitive market. However, it's important to note that these methods can also hurt your website's ranking if not done correctly, which is why it’s critical only ever to use a reputable company like Black Hat SEO Services if you want to try black hat SEO to give your site a boost.